RESEARCH ON THE ANALYSIS AND IMPACT OF INTERNET CELEBRITY ECONOMY ON CONSUMERS’ IRRATIONAL BUYING BEHAVIOR IN THE BIG DATA ENVIRONMENT by Ke, Binbin, Wel, Che Aniza Che

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The influence of job characteristics toward intention to pursue sales career mediated by feelings by Ab Hamid, Siti Ngayesah, Rosli, Nadzirah, Abdul Hamid, Roshayati, Che Wel, Che Aniza

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The Influence of Customer Value Co-Creation Behavior on SME Brand Equity: An Empirical Analysis by Omar, Nor Asiah, Kassim, Ahmad Sabri, Shah, Najeeb Ullah, Alam, Syed Shah, Wel, Che Aniza Che

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Identifying Opportunities for Strategic Policy Design to Address the Double Burden of Malnutrition through Healthier Retail Food: Protocol for South East Asia Obesogenic Food Envir... by Phulkerd, Sirinya, Rachmi, Cut Novianti, Sameeha, Mohd Jamil, Borazon, Elaine Q, Thow, Anne-Marie, Trevena, Helen, Saptari, Adila Fahmida, Cheah, Yong Kang, Wel, Che Aniza Che, Marquez, Vanessa T, Sakulsri, Teeranong, Thongcharoenchupong, Natjera, Poh, Bee Koon

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Compulsive buying and credit card misuse among credit card holders: The roles of self-esteem, materialism, impulsive buying and budget constraint by Omar, Nor Asiah, Abdul Rahim, Ruzita, Che Wel, Che Aniza, Shah Alam, Syed

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Employee Rhetorical Sensitivity as a Mediator in the Relationship Between Customer Orientation and Customer Retention by Mokhtaruddin, Suraya Akmar, Che Wel, Che Aniza, Khalid, Nor Rahimy

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Negative and positive impact of internet addiction on young adults: Empericial study in Malaysia by Alam, Syed Shah, Hazrul Nik Hashim, Nik Mohd, Ahmad, Maisarah, Che Wel, Che Aniza, Nor, Sallehuddin Mohd, Omar, Nor Asiah

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Examining loyalty of social media influencers: The effects of self-disclosure and credibility by Ab Hamid, Siti Ngayesah

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Investigating the structural relationship between loyalty programme service quality, satisfaction and loyalty for retail loyalty programmes: evidence from Malaysia by Asiah Omar, Nor, Aniza Che Wel, Che, Abd Aziz, Norzalita, Shah Alam, Syed

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Financial literacy and investment decisions in Malaysia and United Kingdom: A comparative analysis by Janor, Hawati, Yakob, Rubayah, Hashim, Noor Azuan, Zanariah, Zanariah, Che Aniza Che Wel

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Relationship between entrepreneur’s traits and cloud computing adoption among malay-owned SMEs in Malaysia by Shah Alam, Syed, Ghani Md Nor, Nor, Helmi Ali, Mohd, Asiah Omar, Nor, Che Wel, Che Aniza

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Product Positioning as a Moderator for Halal Cosmetic Purchase Intention by Khalid, Nor Rahimy, Wel, Che Aniza Che, Mokhtaruddin, Suraya Akmar

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The empirical link between relationship marketing tools and consumer retention in retail marketing by Bojei, Jamil, Julian, Craig C., Wel, Che Aniza Binti Che, Ahmed, Zafar U.

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Determining Relationship Marketing Instruments[dagger] by Wel, Che Aniza Binti Che, Bojei, Jamil

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Program Benefits, Satisfaction and Loyalty in Retail Loyalty Program: Exploring the Roles of Program Trust and Program Commitment by Omar, Nor Asiah, Wel, Che Aniza Che, Musa, Rosidah, Nazri, Muhamad Azrin

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