Search Results - Chieng, Fayrene

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  1. 1
    Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment

    Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachment by Chieng, Fayrene, Sharma, Piyush, Kingshott, Russel PJ, Roy, Rajat

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  2. 2
    Family director board governance index: An analysis of family directors and firm performance in Malaysia

    Family director board governance index: An analysis of family directors and firm performance in Malaysia by Ling, Lynn, Jong, Ling, Law, Wendy, Chieng, Fayrene

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  3. 3
    Beyond the academic curriculum: embedding a career management program to improve the employability of business students

    Beyond the academic curriculum: embedding a career management program to improve the employability of business students by Chieng, Fayrene, Goi, Chai Lee, Ho, Jie Min, Yip, Ka Yii

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  4. 4
    Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity

    Avoidance of similarity and brand attachment of Generation X in sportswear brand loyalty: The roles of self-congruity by Goi, Chai Lee, Chieng, Fayrene Yew Leh, Goi, Mei Teh

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  5. 5
    Customer-based brand equity: A study on interrelationship among the brand equity dimension in Malaysia

    Customer-based brand equity: A study on interrelationship among the brand equity dimension in Malaysia by Fayrene Yew-Leh Chieng

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  6. 6
    CUSTOMER-BASED BRAND EQUITY: A LITERATURE REVIEW

    CUSTOMER-BASED BRAND EQUITY: A LITERATURE REVIEW by Fayrene, Chieng Y L, Lee, Goi Chai

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