Impact of Culture on the Pursuit of Beauty: Evidence from Five Countries by Madan, Shilpa, Basu, Shankha, Ng, Sharon, Ai Ching Lim, Elison

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Frontline employees’ nonverbal cues in service encounters: a double-edged sword by Lim, Elison Ai Ching, Lee, Yih Hwai, Foo, Maw-Der

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Understanding how changes within service experiences impact prospective vs. retrospective time judgments by Lim, Elison Ai Ching, Kum, Doreen, Lee, Yih Hwai

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The Influence of Metaphors and Product Type on Brand Personality Perceptions and Attitudes by Ang, Swee Hoon, Lim, Elison Ai Ching

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In Pursuit of Happiness: Effects of Mental Subtraction and Alternative Comparison by Ang, Swee Hoon, Lim, Elison Ai Ching, Leong, Siew Meng, Chen, Zhaonan

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Providing Excellent Customer Service Is Therapeutic: Insights from an Implicit Association Neuromarketing Study by Calvert, Gemma Anne, Pathak, Abhishek, Ching, Lim Elison Ai, Trufil, Geraldine, Fulcher, Eamon Philip

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In-store music and consumer–brand relationships: Relational transformation following experiences of (mis)fit by Beverland, Michael, Lim, Elison Ai Ching, Morrison, Michael, Terziovski, Milé

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Exploring the dark side of pet ownership: Status- and control-based pet consumption by Beverland, Michael B., Farrelly, Francis, Lim, Elison Ai Ching

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Preattentive processing of banner advertisements: The role of modality, location, and interference by Ryu, Gangseog, Lim, Elison Ai Ching, Tan, Lynn Thor Ling, Han, Young Jee

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Impact of Culture on the Pursuit of Beauty: Evidence from Five Countries by Madan, Shilpa, Basu, Shankha, Ng, Sharon, Lim, Elison Ai Ching

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Hedonic vs. utilitarian consumption: A cross-cultural perspective based on cultural conditioning by Lim, Elison Ai Ching, Ang, Swee Hoon

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What's Funny and What's Not: The Moderating Role of Cultural Orientation in Ad Humor by Lee, Yih Hwai, Lim, Elison Ai Ching

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Providing Excellent Consumer Service Is Therapeutic: Insights from an Implicit Association Neuromarketing Study by Calvert, Gemma Anne, Pathak, Abhishek, Ching, Lim Elison Ai, Trufil, Geraldine, Fulcher, Eamon Philip

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When Good Cheer Goes Unrequited: How Emotional Receptivity Affects Evaluation of Expressed Emotion by LEE, YIH HWAI, LIM, ELISON AI CHING

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Processing idioms in advertising discourse: Effects of familiarity, literality, and compositionality on consumer ad response by Lim, Elison Ai Ching, Ang, Swee Hoon, Lee, Yih Hwai, Leong, Siew Meng

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Bonding Through Service Friendliness: a Potential Double-Edged Sword by Lim, Elison, Lee, Yih Hwai, Foo, Maw Der

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