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Search Results - Chohan, Raeesah
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NFT marketing: How marketers can use nonfungible tokens in their campaigns
by
Chohan, Raeesah
,
Paschen, Jeannette
Published in
Business horizons
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What makes the difference? Employee social media brand engagement
by
Duncan, Sherese Y
,
Chohan, Raeesah
,
Ferreira, João José
Published in
The Journal of business & industrial marketing
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Agency theory in marketing: 27 years on
by
Chohan, Raeesah
Published in
Journal of strategic marketing
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Sports fandom in the metaverse: marketing implications and research agenda
by
Chohan, Raeesah
,
Schmidt-Devlin, Ellen
Published in
Marketing letters
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How and When Trustworthiness Beliefs Influence Digital Commerce Behavior: A Regulatory Focus Perspective
by
Thongpapanl, Narongsak
,
Ashraf, Abdul
,
Hultman, Magnus
,
Chohan, Raeesah
Published in
Journal of interactive marketing
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Corrigendum to ‘Fixing fake news: Understanding and managing the marketer-consumer information echosystem’ [Business Horizons, 65/6 (2022), pp. 729–738]
by
Berthon, Pierre
,
Chohan, Raeesah
,
Pehlivan, Ekin
,
Rabinovich, Tamara
Published in
Business horizons
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The writing is on the wall: predicting customers' evaluation of customer-firm interactions using computerized text analysis
by
Ferreira, Caitlin
,
Robertson, Jeandri
,
Chohan, Raeesah
,
Pitt, Leyland
,
Foster, Tim
Published in
Journal of service theory and practice
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Fixing fake news: Understanding and managing the marketer-consumer information echosystem
by
Berthon, Pierre
,
Chohan, Raeesah
,
Pehlivan, Ekin
,
Rabinovich, Tamara
Published in
Business horizons
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Perspectives: client-agency opportunism: how does it happen and what can we do about it?
by
Chohan, Raeesah
,
Watson, Richard
,
Pitt, Leyland
Published in
International journal of advertising
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The effect of corporate reputation on retailer brand equity: A study of two South African grocery chains
by
Beneke, Justin
,
Chamberlain, Victoria
,
Chohan, Raeesah
,
Neethling, Martin
Published in
Journal of business & retail management research
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British Food Journal: gaining global ground
by
Chipp, Kerry
,
Chohan, Raeesah
,
Ferreira, Caitlin
,
Ringas, Astrid
Published in
British food journal (1966)
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