Search Results - Chung, Cindy M.Y

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  1. 1
    Word-of-mouth: The use of source expertise in the evaluation of familiar and unfamiliar brands

    Word-of-mouth: The use of source expertise in the evaluation of familiar and unfamiliar brands by Chong Lim, Boon, M.Y. Chung, Cindy

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  2. 2
    The impact of word-of-mouth communication on attribute evaluation

    The impact of word-of-mouth communication on attribute evaluation by Lim, Boon C., Chung, Cindy M.Y.

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  3. 3
    The effects of regulatory focus and tie strength on word-of-mouth behaviour

    The effects of regulatory focus and tie strength on word-of-mouth behaviour by Chung, Cindy M.Y, Tsai, Qianyi

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  4. 4
    Effects of pricing and promotion on consumer perceptions: it depends on how you frame it

    Effects of pricing and promotion on consumer perceptions: it depends on how you frame it by Darke, Peter R., Chung, Cindy M.Y.

    Published in Journal of retailing
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  5. 5
    The Consumer as Advocate: Self-Relevance, Culture, and Word-of-Mouth

    The Consumer as Advocate: Self-Relevance, Culture, and Word-of-Mouth by Chung, Cindy M. Y., Darke, Peter R.

    Published in Marketing letters
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  6. 6
    The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention

    The effects of single-message single-source mixed word-of-mouth on product attitude and purchase intention by Lai Ying, Ho, Chung, Cindy M.Y

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  7. 7
    Word-of-mouth

    Word-of-mouth by Chong Lim, Boon, M.Y. Chung, Cindy

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  8. 8
    The effects of regulatory focus and tie strength on wordofmouth behaviour

    The effects of regulatory focus and tie strength on wordofmouth behaviour by Chung, Cindy M.Y., Tsai, Qianyi

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  9. 9
    The effects of singlemessage singlesource mixed wordofmouth on product attitude and purchase intention

    The effects of singlemessage singlesource mixed wordofmouth on product attitude and purchase intention by Lai Ying, Ho, Chung, Cindy M.Y.

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  10. 10
    Black & White, Or Only Shades of Gray? Exploring the Influence of Consumer Ambivalence on Female Contraceptive Choice and Usage

    Black & White, Or Only Shades of Gray? Exploring the Influence of Consumer Ambivalence on Female Contraceptive Choice and Usage by Sharma, Piyush, Chung, Cindy M Y, Erramilli, M Krishna, Sivakumaran, Bharadhwaj

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    Conference Proceeding
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