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Outside in: the atmospheric disruptions of popular culture
by
Thorel, Cerise
,
Collet, Boris
,
Cléret, Baptiste
Published in
Journal of marketing management
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The Role of Joint Dynamics in the Evolution of Alternative Market Categories. A Sociohistorical Approach to Independent Music
by
Collet, Boris
,
Rémy, Éric
,
Cléret, Baptiste
Published in
Management (Paris, France : 1998)
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Dodo Lé Là: how consumers promote a local iconic brand in postcolonial creole culture
by
Leroy, Julie
,
Cléret, Baptiste
,
Boyer, Michel
Published in
Journal of marketing management
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Le rôle des dynamiques conjointes dans l’évolution des catégories de marchés alternatives. Une approche sociohistorique des musiques indépendantes
by
Collet, Boris
,
Rémy, Éric
,
Cléret, Baptiste
Published in
Management (Paris, France : 1998)
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L’approche vidéographique dans la recherche en marketing : Quel protocole méthodologique ?
by
Cléret, Baptiste
,
Dehling, Aurélie
,
Leroy, Julie
,
Rokka, Joonas
,
Sohier, Alice
,
Herbert, Maud
Published in
Recherche et applications en marketing
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Entre-Deux-Mondes: Shaping of Artistic Projects in a Local Music Scene (31 Min)
by
Rokka, Joonas
,
Cléret, Baptiste
,
Sohier, Alice
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L’approche vidéographique dans la recherche en marketing: Quel protocole méthodologique ?
by
Cléret, Baptiste
,
Dehling, Aurélie
,
Leroy, Julie
,
Rokka, Joonas
,
Sohier, Alice
,
Herbert, Maud
Published in
Recherche et applications en marketing
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GESTION DES RELATIONS ET DES TENSIONS ENTRE L'INDUSTRIE MUSICALE ET LES SOUS-CULTURES JUVÉNILES Le cas de l'Electrodonce
by
Cléret, Baptiste
,
Remy, Éric
Published in
Décisions marketing
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Relationship management and tensions between the music industry and youth subculture: the case of electrodance
by
Cléret, Baptiste
,
Remy, Éric
Published in
Décisions marketing
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