Search Results - Couperus, Anja

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    Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studies

    Augmented digital human vs. human agents in storytelling marketing: Exploratory electroencephalography and experimental studies by Sung, Eunyoung (Christine), Han, Dai‐In Danny, Choi, Yung Kyun, Gillespie, Brian, Couperus, Anja, Koppert, Marc

    Published in Psychology & marketing
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