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    Exploring Consumers' Impulse Buying Behavior on Social Commerce Platforms in India: A Study Using S-O-R Model

    Exploring Consumers' Impulse Buying Behavior on Social Commerce Platforms in India: A Study Using S-O-R Model by Das Mohapatra, Iyotisman, Mishra, Pallabi, Mahapatra, Arpan, Sahu, Abinash

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