Search Results - Dean, Dwane Hal

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  1. 1
    The benefit of a trustworthy face to a financial services provider

    The benefit of a trustworthy face to a financial services provider by Dean, Dwane Hal

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  2. 2
    CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation

    CONSUMER PERCEPTION OF CORPORATE DONATIONS Effects of Company Reputation for Social Responsibility and Type of Donation by Dean, Dwane Hal

    Published in Journal of advertising
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  3. 3
    Evaluating potential brand associations through conjoint analysis and market simulation

    Evaluating potential brand associations through conjoint analysis and market simulation by Hal Dean, Dwane

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  4. 4
    Associating the Corporation with a Charitable Event Through Sponsorship: Measuring the Effects on Corporate Community Relations

    Associating the Corporation with a Charitable Event Through Sponsorship: Measuring the Effects on Corporate Community Relations by Dean, Dwane Hal

    Published in Journal of advertising
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  5. 5
    Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services

    Third-Party Organization Endorsement of Products: An Advertising Cue Affecting Consumer Prepurchase Evaluation of Goods and Services by Dean, Dwane Hal, Biswas, Abhijit

    Published in Journal of advertising
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  6. 6
    Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes

    Brand Endorsement, Popularity, and Event Sponsorship as Advertising Cues Affecting Consumer Pre-Purchase Attitudes by Dean, Dwane Hal

    Published in Journal of advertising
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  7. 7
    After the Unethical Ad: A Comparison of Advertiser Response Strategies

    After the Unethical Ad: A Comparison of Advertiser Response Strategies by DEAN, DWANE HAL

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  8. 8
    Perceptions of the Ethicality of Consumer Insurance Claim Fraud

    Perceptions of the Ethicality of Consumer Insurance Claim Fraud by Dean, Dwane Hal

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  9. 9
    Consumer Reaction to Negative Publicity: Effects of Corporate Reputation, Response, and Responsibility for a Crisis Event

    Consumer Reaction to Negative Publicity: Effects of Corporate Reputation, Response, and Responsibility for a Crisis Event by Dean, Dwane Hal

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  10. 10
    Associating the cooperation with a charitable event through sponsorship: Measuring the effects on corporate community relations

    Associating the cooperation with a charitable event through sponsorship: Measuring the effects on corporate community relations by Dwane Hal Dean

    Published in Journal of advertising
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  11. 11
    CONSUMER REACTION TO NEGATIVE PUBLICITY

    CONSUMER REACTION TO NEGATIVE PUBLICITY by Dwane Hal Dean

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