Search Results - Devasagayam, P. Raj

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  1. 1
    Building brand community membership within organizations: a viable internal branding alternative?

    Building brand community membership within organizations: a viable internal branding alternative? by Raj Devasagayam, P, Buff, Cheryl L, Aurand, Timothy W, Judson, Kimberly M

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  2. 2
    Impact of Consumers’ Self-Image and Demographics on Preference for Healthy Labeled Foods

    Impact of Consumers’ Self-Image and Demographics on Preference for Healthy Labeled Foods by Hanspal, Savita, Devasagayam, P. Raj

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  3. 3
    A multidimensional conceptualization of brand community: An empirical investigation

    A multidimensional conceptualization of brand community: An empirical investigation by Devasagayam, P. Raj, Buff, Cheryl L

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  4. 4
    Consumer Perception of Corporate Activism: Strategic Implication for Marketing

    Consumer Perception of Corporate Activism: Strategic Implication for Marketing by Corcoran, Michael, Newman, Kenneth, Devasagayam, P. Raj

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  5. 5
    Cross-Cultural Lessons & Implications for Marketing Soccer in the USA

    Cross-Cultural Lessons & Implications for Marketing Soccer in the USA by Devasagayam, P. Raj, Corcione, Eugene S.

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  6. 6
    A Cross-National Empirical Investigation of Music Streaming Behavior

    A Cross-National Empirical Investigation of Music Streaming Behavior by Devasagayam, P. Raj, Calderon, Francisco Javier Martinez, Motyl, Nicholas A.

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  7. 7
    SELF-PERCEIVED BRAND RELEVANCE OF AND SATISFACTION WITH SOCIAL MEDIA

    SELF-PERCEIVED BRAND RELEVANCE OF AND SATISFACTION WITH SOCIAL MEDIA by Judson, Kimberly M, Devasagayam, P Raj, Buff, Cheryl L

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  8. 8
    Effecting Consistency Across Curriculum: A Case Study

    Effecting Consistency Across Curriculum: A Case Study by Devasagayam, P. Raj, Mahaffey, Thomas R.

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