Search Results - Ding, MengQi (Annie)

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    Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry

    Does Topic Consistency Matter? A Study of Critic and User Reviews in the Movie Industry by Kim, Eunsoo, Ding, MengQi (Annie), Wang, Xin (Shane), Lu, Shijie

    Published in Journal of marketing
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  2. 2
    Show Me You or The Goods? Effect of Image Content on Review Helpfulness

    Show Me You or The Goods? Effect of Image Content on Review Helpfulness by Ding, Mengqi (Annie), Chen, Shirley (Shuo), Wang, Xin (Shane), Bendle, Neil

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    Conference Proceeding
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