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Quantitative and qualitative insights into consumers' sustainable purchasing behaviour: a segmentation approach based on motives and heuristic cues
by
Eberhart (née Moser), Andrea K.
,
Naderer, Gabriele
Published in
Journal of marketing management
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Journal Of Marketing Management
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Business
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Business & Economics
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Consumer Behavior
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Consumers
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Consumption
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Cosmetics Industry
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Decision Making
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Heuristics
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Heuristik
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Leverage
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Management
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Marktsegmentierung
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