Search Results - Ettenson, Richard

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  1. 1
    The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China

    The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China by Klein, Jill Gabrielle, Ettenson, Richard, Morris, Marlene D.

    Published in Journal of marketing
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  2. 2
    Extending the construct of consumer ethnocentrism: when foreign products are preferred

    Extending the construct of consumer ethnocentrism: when foreign products are preferred by Gabrielle Klein, Jill, Ettenson, Richard, Krishnan, Balaji C.

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  3. 3
    Merging the Brands and Branding the Merger

    Merging the Brands and Branding the Merger by Richard Ettenson, Jonathan Knowles

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  4. 4
    Dont Confuse Reputation With Brand

    Dont Confuse Reputation With Brand by Ettenson, Richard, Knowles, Jonathan

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  5. 5
    As Stores Reopen, Which Customers Are Most Likely to Return?

    As Stores Reopen, Which Customers Are Most Likely to Return? by Knowles, Jonathan, Lynch, Patrick, Baris, Russell, Ettenson, Richard

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  6. 6
    Growth Opportunities for Brands During the COVID-19 Crisis

    Growth Opportunities for Brands During the COVID-19 Crisis by Knowles, Jonathan, Ettenson, Richard, Lynch, Patrick, Dollens, Joseph

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  7. 7
    Growth Opportunities for Brands During the COVID-19 Crisis

    Growth Opportunities for Brands During the COVID-19 Crisis by Knowles, Jonathan, Ettenson, Richard, Lynch, Patrick, Dollens, Joseph

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  8. 8
    Rethinking Consumer Boycotts

    Rethinking Consumer Boycotts by Richard Ettenson, N. Craig Smith, Jill Klein, Andrew John

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  9. 9
    Selling Solutions Isn't Enough

    Selling Solutions Isn't Enough by Grove, Hannah, Sellers, Kevin, Ettenson, Richard, Knowles, Jonathan

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  10. 10
    The fallout from French nuclear testing in the South Pacific: A longitudinal study of consumer boycotts

    The fallout from French nuclear testing in the South Pacific: A longitudinal study of consumer boycotts by Ettenson, Richard, Klein, Jill Gabrielle

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  11. 11
    Protect Your Project From Escalating Doubts

    Protect Your Project From Escalating Doubts by Brown, Karen A, Hyer, Nancy Lea, Ettenson, Richard

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  12. 12
    The fallout from French nuclear testing in the South Pacific

    The fallout from French nuclear testing in the South Pacific by Ettenson, Richard, Gabrielle Klein, Jill

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  13. 13
    The Question Every Project Team Should Answer

    The Question Every Project Team Should Answer by Brown, Karen A, Hyer, Nancy Lea, Ettenson, Richard

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  14. 14
    New venture strategy and profitability: A venture capitalist's assessment

    New venture strategy and profitability: A venture capitalist's assessment by Shepherd, Dean A., Ettenson, Richard, Crouch, Andrew

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  15. 15
    Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary

    Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary by Ettenson, Richard

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  16. 16
    Consumer Animosity and Consumer Ethnocentrism: An Analysis of Unique Antecedents

    Consumer Animosity and Consumer Ethnocentrism: An Analysis of Unique Antecedents by Klein, Jill Gabrielle, Ettensoe, Richard

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  17. 17
    Achieving the Ideal Brand Portfolio

    Achieving the Ideal Brand Portfolio by Hill, Sam, Ettenson, Richard, Tyson, Dane

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  18. 18
    Why Every Project Needs a Brand (and How to Create One)

    Why Every Project Needs a Brand (and How to Create One) by Brown, Karen A, Ettenson, Richard, Hyer, Nancy Lea

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  19. 19
    The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China

    The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China by Klein, Jill Gabrielle, Ettenson, Richard, Morris, Marlene D.

    Published in Journal of marketing
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  20. 20
    Growing Green

    Growing Green by Unruh, Gregory, Ettenson, Richard

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