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Establishment path and management innovation of mutually beneficial nonprofit organization (MBNPO): A study based on integrated marketing communications (IMC) theory
by
Kwang-yong Shin
,
Fa-quan Ge
,
Peng-fei Qin
Published in
Asia Pacific journal of innovation and entrepreneurship (Online)
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Establishment path and management innovation of mutually beneficial nonprofit organization (MBNPO)
by
Kwang-yong, Shin
,
Fa-quan Ge
,
Peng-fei, Qin
Published in
Asia Pacific journal of innovation and entrepreneurship (Online)
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Asia Pacific Journal Of Innovation And Entrepreneurship
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Business
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Business & Economics
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Business Communications
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Customer Services
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Establishment Path
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Integrated Marketing
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Integrated Marketing Communications
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Management Innovation
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Mutually Beneficial Nonprofit Organization
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