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    Choice Models and Customer Relationship Management

    Choice Models and Customer Relationship Management by Kamakura, Wagner, Mela, Carl F., Ansari, Asim, Bodapati, Anand, Fader, Pete, Iyengar, Raghuram, Naik, Prasad, Neslin, Scott, Sun, Baohong, Verhoef, Peter C., Wedel, Michel, Wilcox, Ron

    Published in Marketing letters
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