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The Role of Cultural Distance Across Quantiles of International Joint Venture Longevity
by
Tower, Annette P.
,
Hewett, Kelly
,
Fenik, Anton P.
Published in
Journal of international marketing (East Lansing, Mich.)
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Multilateral alliances and innovation output: The importance of equity and technological scope
by
Xu, Shichun
,
Fenik, Anton P.
,
Shaner, Matthew B.
Published in
Journal of business research
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Rogues and Deviants: a game-theoretic perspective on opportunism in strategic alliances
by
Fenik, Anton P.
,
Noble, Charles H.
,
Lehnert, Kevin
Published in
Journal of marketing management
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Exploring the need for (extreme) speed: motivations for and outcomes of discontinuous NPD acceleration
by
Shaner, Matthew B.
,
Fenik, Anton P.
,
Noble, Charles H.
,
Lee, Kang Bok
Published in
Journal of marketing management
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Brand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type
by
Allman, Helena F.
,
Fenik, Anton P.
,
Hewett, Kelly
,
Morgan, Felicia N.
Published in
Journal of International Marketing
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Brand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type
by
Allman, Helena F
,
Fenik, Anton P
,
Hewett, Kelly
,
Morgan, Felicia N
Published in
Journal of international marketing (East Lansing, Mich.)
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