Search Results - Ferguson, Nakeisha S.

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  1. 1
    Reconsidering gaps between perceived and real discrimination: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey

    Reconsidering gaps between perceived and real discrimination: commentary on the Galak and Kahn 2019 Academic Marketing Climate Survey by Wooten, David B., Ferguson, Nakeisha S.

    Published in Marketing letters
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  2. 2
    Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music

    Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music by Ferguson, Nakeisha S., Burkhalter, Janée N.

    Published in Journal of advertising
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  3. 3
    I need the hook-up: the impact of shared race and ethnic identity on the expectations of service quality

    I need the hook-up: the impact of shared race and ethnic identity on the expectations of service quality by Ferguson, Nakeisha S., Sanders Jones, Janine L., Meyers Ferguson, Yuvay J., Chenevert, Amber M.

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    Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being

    Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being by Kipnis, Eva, Broderick, Amanda J., Demangeot, Catherine, Adkins, Natalie Ross, Ferguson, Nakeisha S., Henderson, Geraldine Rosa, Johnson, Guillaume, Mandiberg, James M., Mueller, Rene Dentiste, Pullig, Chris, Roy, Abhijit, Zúñiga, Miguel Angel

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    Toward Intercultural Competency in Multicultural Marketplaces

    Toward Intercultural Competency in Multicultural Marketplaces by Demangeot, Catherine, Adkins, Natalie Ross, Mueller, Rene Dentiste, Henderson, Geraldine Rosa, Ferguson, Nakeisha S., Mandiberg, James M., Roy, Abhijit, Johnson, Guillaume D., Kipnis, Eva, Pullig, Chris, Broderick, Amanda J., Zúñiga, Miguel Angel

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    Consumer Empowerment in Multicultural Marketplaces: Navigating Multicultural Identities to Reduce Consumer Vulnerability

    Consumer Empowerment in Multicultural Marketplaces: Navigating Multicultural Identities to Reduce Consumer Vulnerability by Broderick, Amanda J, Demangeot, Catherine, Adkins, Natalie Ross, Ferguson, Nakeisha S, Henderson, Geraldine Rosa, Johnson, Guillaume, Kipnis, Eva, Mandiberg, James M, Mueller, Rene Dentiste, Pullig, Chris, Roy, Abhijit, Zúñiga, Miguel Angel

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