Search Results - Ferminiano Rodrigues, Filipe

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    Attributes Versus Benefits: The Role of Construal Levels and Appeal Type on the Persuasiveness of Marketing Messages

    Attributes Versus Benefits: The Role of Construal Levels and Appeal Type on the Persuasiveness of Marketing Messages by Hernandez, José Mauro da Costa, Wright, Scott A., Ferminiano Rodrigues, Filipe

    Published in Journal of advertising
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