Search Results - Firbasova, Zuzana

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  1. 1
    The role of consumer ethnocentrism in food product evaluation

    The role of consumer ethnocentrism in food product evaluation by Orth, Ulrich R., Firbasová, Zuzana

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  2. 2
    Cross‐national differences in consumer response to the framing of advertising messages: An exploratory comparison from Central Europe

    Cross‐national differences in consumer response to the framing of advertising messages: An exploratory comparison from Central Europe by Orth, Ulrich R, Koenig, Harold F, Firbasova, Zuzana

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  3. 3
    Cross-national differences in consumer response to the framing of advertising messages

    Cross-national differences in consumer response to the framing of advertising messages by Orth, Ulrich R, Koenig, Harold F, Firbasova, Zuzana

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    Crossnational differences in consumer response to the framing of advertising messages

    Crossnational differences in consumer response to the framing of advertising messages by Orth, Ulrich R., Koenig, Harold F., Firbasova, Zuzana

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  5. 5
    Measuring message framing effects across Europe

    Measuring message framing effects across Europe by Orth, Ulrich R, Oppenheim, Peter P, Firbasova, Zuzana

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