Search Results - Gülsoy, Tanses

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  1. 1
    The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status

    The relationship between consumer ethnocentrism, cosmopolitanism and product country image among younger generation consumers: The moderating role of country development status by Jin, Zhongqi, Lynch, Richard, Attia, Samaa, Chansarkar, Bal, Gülsoy, Tanses, Lapoule, Paul, Liu, Xueyuan, Newburry, William, Nooraini, Mohamad Sheriff, Parente, Ronaldo, Purani, Keyoor, Ungerer, Marius

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  2. 2
    Managing a Strategic Business Relationship in an Emerging Market: Advertising Agency-Client Relationships in Turkey

    Managing a Strategic Business Relationship in an Emerging Market: Advertising Agency-Client Relationships in Turkey by Gülsoy, Tanses

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  3. 3
    Human Resource Practices of an Emerging-Market Multinational: Implications For Enhancing Organizational Innovation

    Human Resource Practices of an Emerging-Market Multinational: Implications For Enhancing Organizational Innovation by Gülsoy, Tanses

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  4. 4
    Effective international expansion strategies of emerging countries: the strategies that helped Arçelik

    Effective international expansion strategies of emerging countries: the strategies that helped Arçelik by Gülsoy, Tanses, Özkanl, Özlem, Lynch, Richard

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  5. 5
    International branding strategies of developing countries: The case of Arçelik

    International branding strategies of developing countries: The case of Arçelik by Gülsoy, Tanses, Özkanlı, Özlem, Lynch, Richard

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  6. 6
    Consumer-Based Brand Equity of a Private-Label Brand: Measuring and Examining Determinants

    Consumer-Based Brand Equity of a Private-Label Brand: Measuring and Examining Determinants by Girard, Tulay, Trapp, Paul, Pinar, Musa, Gulsoy, Tanses, Boyt, Thomas E.

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  7. 7
    The role of innovation in the effective international expansion of an emerging-country firm: The case of Arçelik

    The role of innovation in the effective international expansion of an emerging-country firm: The case of Arçelik by Gülsoy, Tanses, Özkanlı, Özlem, Lynch, Richard

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