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INFLUENCE OF OLFACTORY AND VISUAL SENSORY STIMULI IN THE PERFUME-PURCHASE DECISION
by
Cuesta, Fabián
,
Paida, Gabriela
,
Buele, Irene
Published in
International review of management and marketing
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Influence of Olfactory and Visual Sensory Stimuli in the Perfume-Purchase Decision
by
Fabián Cuesta
,
Gabriela Paida
,
Irene Buele
Published in
International review of management and marketing
Get full text
Article
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3
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Influence of Olfactory and Visual Sensory Stimuli in the Perfume-Purchase Decision
by
Fabián Cuesta
,
Gabriela Paida
,
Irene Buele
Published in
International review of management and marketing
Get full text
Article
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International Review Of Management And Marketing
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Decision Making
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Neuromarketing
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Purchase Decision
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Sensory Stimulation
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