Search Results - Garcia‐Collart, Tessa

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  1. 1
    The role of wisdom in navigating social media paradoxes: Implications for consumers, firms, and public policy

    The role of wisdom in navigating social media paradoxes: Implications for consumers, firms, and public policy by Schneider, Abigail B., Chugani, Sunaina, Kaur, Tavleen, Stornelli, Jason, G. Luchs, Michael, Bakpayev, Marat, Garcia‐Collart, Tessa, Leonard, Bridget, Ottlewski, Lydia, Pricer, Laura

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  2. 2
    Speak up! brands’ responsiveness matters: consumer reactions to brand communications in the early stages of a crisis

    Speak up! brands’ responsiveness matters: consumer reactions to brand communications in the early stages of a crisis by Garcia-Collart, Tessa

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  3. 3
    Healthy (In)Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices

    Healthy (In)Congruence: When Hispanic Identity and Self-Framed Messages Increase Healthier Choices by Garcia-Collart, Tessa, Serin, Nuket, Sinha, Jayati

    Published in Journal of advertising
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    The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes

    The Power of Self-Effacing Brand Messages: Building Trust and Increasing Brand Attitudes by Garcia-Collart, Tessa, Rixom, Jessica

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    The effect of trust in management on salespeople’s selling orientation

    The effect of trust in management on salespeople’s selling orientation by Dickson, Peter, Mas, Erick M., Van Solt, Michelle, Garcia-Collart, Tessa, Tanenbaum, Jaclyn L.

    Published in Marketing letters
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  6. 6
    The Role of Culture and Message Framing: Evaluating Hispanic Consumers' Response to Healthy Eating Appeals

    The Role of Culture and Message Framing: Evaluating Hispanic Consumers' Response to Healthy Eating Appeals by Garcia-Collart, Tessa, Serin, Nuket, Sinha, Jayati

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