Search Results - Garrity, Carolyn Popp

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    What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity

    What Makes a Human Brand Authentic? Identifying the Antecedents of Celebrity Authenticity by Moulard, Julie Guidry, Garrity, Carolyn Popp, Rice, Dan Hamilton

    Published in Psychology & marketing
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    Artist Authenticity: How Artists' Passion and Commitment Shape Consumers' Perceptions and Behavioral Intentions across Genders

    Artist Authenticity: How Artists' Passion and Commitment Shape Consumers' Perceptions and Behavioral Intentions across Genders by Moulard, Julie Guidry, Rice, Dan Hamilton, Garrity, Carolyn Popp, Mangus, Stephanie M.

    Published in Psychology & marketing
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