Search Results - Gilal, Waseem

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  1. 1
    Towards a new model for green consumer behaviour: A self‐determination theory perspective

    Towards a new model for green consumer behaviour: A self‐determination theory perspective by Gilal, Faheem Gul, Chandani, Kanwal, Gilal, Rukhsana Gul, Gilal, Naeem Gul, Gilal, Waseem Gul, Channa, Nisar Ahmed

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  2. 2
    The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?

    The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention? by Gilal, Faheem, Gilal, Naeem, Gilal, Rukhsana, Gon, Zhenxing, Gilal, Waseem, Tunio, Muhammad

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    The role of endorsers in bringing defunct brands back to life: theory and evidence

    The role of endorsers in bringing defunct brands back to life: theory and evidence by Gilal, Naeem Gul, Gilal, Faheem Gul, Zhang, Jing, Gilal, Rukhsana Gul, Gong, Zhenxing, Gilal, Waseem Gul

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  4. 4
    The sustainability claims' impact on the consumer's green perception and behavioral intention: A case study of H&M

    The sustainability claims' impact on the consumer's green perception and behavioral intention: A case study of H&M by Javed, Tahira, Yang, Jun, Gilal, Waseem Gul, Gilal, Naeem Gul

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