Search Results - Girju, Marina

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  1. 1
    Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior

    Spring Forward = Fall Back? The Effect of Daylight Saving Time Change on Consumers’ Unhealthy Behavior by Janakiraman, Ramkumar, Kamatham, Harsha, Feurer, Sven, Rishika, Rishika, Phogaat, Bhavna, Girju, Marina

    Published in Journal of marketing
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  2. 2
    Perfect ratings with negative comments: Learning from contradictory patient survey responses

    Perfect ratings with negative comments: Learning from contradictory patient survey responses by Gallan, Andrew S, Girju, Marina, Girju, Roxana

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  3. 3
    The effect of promotional interest rates on customer borrowing and payment behavior in the credit card industry

    The effect of promotional interest rates on customer borrowing and payment behavior in the credit card industry by Murthi, B. P. S., Girju, Marina, Steffes, Erin

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  4. 4
    Snack attack: What factors affect American snacking behavior?

    Snack attack: What factors affect American snacking behavior? by Moore, Kelly, Walker, Doug, Girju, Marina

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  5. 5
    The Influences of Portion Size, Context and Package Characteristics on Snack Food Consumption: Evidence from a U.S. Rolling Cross-Sectional Survey

    The Influences of Portion Size, Context and Package Characteristics on Snack Food Consumption: Evidence from a U.S. Rolling Cross-Sectional Survey by Girju, Marina, Ratchford, Mark

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  6. 6
    Pure Components versus Pure Bundling in a Marketing Channel

    Pure Components versus Pure Bundling in a Marketing Channel by Girju, Marina, Prasad, Ashutosh, Ratchford, Brian T.

    Published in Journal of retailing
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  7. 7
    The paradoxes of smartphone use: Understanding the user experience in today's connected world

    The paradoxes of smartphone use: Understanding the user experience in today's connected world by Faber, Aida, Bee, Colleen, Girju, Marina, Onel, Naz, Rossi, Anne Marie, Cozac, Marina, Lutz, Richard J., Nardini, Gia, Song, Camilla Eunyoung

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  8. 8
    DemoImpact: Modeling, Forecasting and Managing the Impact of Major US Sociodemographic Trends on Multi-Category Snack Consumption

    DemoImpact: Modeling, Forecasting and Managing the Impact of Major US Sociodemographic Trends on Multi-Category Snack Consumption by Girju, Marina M, Adams, Michelle J, Ratchford, Brian

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  9. 9
    Should Variety Seeking Be Measured At the Sku, Brand, Or Category Level? Does It Matter?

    Should Variety Seeking Be Measured At the Sku, Brand, Or Category Level? Does It Matter? by Girju, Marina, Murthi, BPS

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    Conference Proceeding
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