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Evaluating temporary retail price discounts using semiparametric regression
by
MartnezRuiz, M.P.
,
MollDescals, A.
,
GmezBorja, M.A.
,
Rojolvarez, J.L.
Published in
The journal of product & brand management
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The Journal Of Product & Brand Management
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Business
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Business & Economics
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Consumer Goods
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Consumers
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Discounts
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Management
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Marketing
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Price Cuts
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Price Positioning
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Promotional Methods
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Regression Analysis
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Retail Stores
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Retailing
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Sales Management
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