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Moderators of the Effect of Viewer Satisfaction on Loyalty Towards Television Channels in Harare, Zimbabwe
by
Makanyeza, Charles
,
Gomwe, Adolf Garikai
,
Jaiyeoba, Olumide Olasimbo
Published in
Journal of African business
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Journal Of African Business
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Advertising
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Africa
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Antecedents Of Customer Loyalty
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Brand Loyalty
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Business
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Business & Economics
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Customer Loyalty
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Customer Satisfaction
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Entertainment, Media
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Industrialization, Manufacturing And Service Industries, Choice Of Technology
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Information And Product Quality, Standardization And Compatibility
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Loyalty
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Moderators
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Quality
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Quality Of Service
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Reputation
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Reputations
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Services
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Television
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International Bibliography Of The Social Sciences (Ibss)
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Ebscohost Business Source Ultimate
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