Search Results - Gorgus, Tatjana

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    Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth

    Antecedents and outcomes of online brand engagement: The role of brand love on enhancing electronic-word-of-mouth by Loureiro, Sandra Maria Correia, Gorgus, Tatjana, Kaufmann, Hans Ruediger

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    Antecedents and outcomes of online brand engagement

    Antecedents and outcomes of online brand engagement by Loureiro, Sandra Maria Correia, Gorgus, Tatjana, Kaufmann, Hans Ruediger

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