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Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms
by
Gulfraz, Muhammad Bilal
,
Sufyan, Muhammad
,
Mustak, Mekhail
,
Salminen, Joni
,
Srivastava, Deepak Kumar
Published in
Journal of retailing and consumer services
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Journal Of Retailing And Consumer Services
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Attitudinal Loyalty
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Business
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Business & Economics
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Consumer Behavior
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E-Commerce Platforms
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Online Customers' Shopping Experience
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Online Impulsive Buying Behavior
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Science Direct
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Sciencedirect Journals
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Business, Management And Accounting Including Supplement 1
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Sciencedirect: Business, Management & Accounting Backfile
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