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Antecedents to purchase intention in virtual market space in India: an empirical investigation
by
Nayak, Smitha
,
Suhan, Mendon
,
Nayak, Raveendranath
,
Spulbar, Cristi
,
Birau, Ramona
,
Gull, Sangam Mahesh
Published in
Cogent business & management
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Cogent Business & Management
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Body Esteem
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Business
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Business & Economics
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Confidence In Apparel Fit
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Consumer Behavior
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Einzelhandel
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Electronic Commerce
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Hedonic Value
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Indien
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Interactive Marketing
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Konsumentenverhalten
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Online Shopping
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Online-Handel
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Purchase Intention
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Retail Sector
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Shopping
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Utilitarian Value
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Vertrauen
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Virtual Try-On
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