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TRANSFORMING STRATEGIES IN THE DIGITAL ERA: THE ROLE OF SOCIAL MEDIA IN CUSTOMER VALUE ANALYSIS AND CRISIS MANAGEMENT FOR TOURISM FIRMS
by
Hafiz Mudassir Rehman
,
Aamir Amin
,
Mobashar Rehman
,
Gulshan Nematova
,
Amjad Shamim
,
Md Billal Hossain
Published in
International journal of management studies (Kedah, Malaysia)
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