Search Results - Guyt, Jonne Y

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  1. 1
    A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category

    A War on Sugar? Effects of Reduced Sugar Content and Package Size in the Soda Category by Keller, Kristopher O., Guyt, Jonne Y.

    Published in Journal of marketing
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  2. 2
    Evaluating the Effectiveness of Retailer-Themed Super Saver Events

    Evaluating the Effectiveness of Retailer-Themed Super Saver Events by Guyt, Jonne Y., Gijsbrechts, Els

    Published in Journal of marketing
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  3. 3
    Soda Taxes and Marketing Conduct

    Soda Taxes and Marketing Conduct by Keller, Kristopher O., Guyt, Jonne Y., Grewal, Rajdeep

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  4. 4
    From Big Data to Rich Theory: Integrating Critical Discourse Analysis with Structural Topic Modeling

    From Big Data to Rich Theory: Integrating Critical Discourse Analysis with Structural Topic Modeling by Aranda, Ana M., Sele, Kathrin, Etchanchu, Helen, Guyt, Jonne Y., Vaara, Eero

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  5. 5
    Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance

    Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance by GUYT, JONNE Y., GIJSBRECHTS, ELS

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  6. 6
    Unlocking the Potential of Web Data for Retailing Research

    Unlocking the Potential of Web Data for Retailing Research by Guyt, Jonne Y., Datta, Hannes, Boegershausen, Johannes

    Published in Journal of retailing
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  7. 7
    Discursive Struggles and Contested Stigma Extensions: Explaining the Gradual Stigmatization of the U.S. Tobacco Industry

    Discursive Struggles and Contested Stigma Extensions: Explaining the Gradual Stigmatization of the U.S. Tobacco Industry by Aranda, Ana M., Vaara, Eero, Etchanchu, Helen, Guyt, Jonne Y.

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  8. 8
    The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment

    The Impact of Forced and Reinforced Channel Migration Strategies on Churn: Evidence from a Quasi-Natural Experiment by Dikareva-Brugman, Anastasia, Guyt, Jonne Y., Konuș, Umut

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  9. 9
    Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance

    Take Turns or March in Sync? The Impact of the National Brand Promotion Calendar on Manufacturer and Retailer Performance by Guyt, Jonne Y, Gijsbrechts, Els

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