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Emotional Brand Attachment and Attitude toward Brand Extension
by
Vahdat, Arash
,
Hafezniya, Hanieh
,
Jabarzadeh, Younis
,
Thaichon, Park
Published in
Services marketing quarterly
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Services Marketing Quarterly
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Attitude Toward Brand Extension
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Attitudes
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Attitudinal Loyalty
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Beziehungsmarketing
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Customer Commitment
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Customer Satisfaction
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Emotion
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Emotional Brand Attachment
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Kundenzufriedenheit
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Markenartikel
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