Search Results - Haley, Russell I

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  1. 1
    The ARF Copy Research Validity Project

    The ARF Copy Research Validity Project by Haley, Russell I., Baldinger, Allan L.

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  2. 2
    BENEFIT SEGMENTATION -20 YEARS LATER

    BENEFIT SEGMENTATION -20 YEARS LATER by Haley, Russell I.

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  3. 3
    Benefit Segmentation: A Decision-Oriented Research Tool

    Benefit Segmentation: A Decision-Oriented Research Tool by Haley, Russell I.

    Published in Journal of marketing
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  4. 4
    Testing Thirteen Attitude Scales for Agreement and Brand Discrimination

    Testing Thirteen Attitude Scales for Agreement and Brand Discrimination by Haley, Russell I., Case, Peter B.

    Published in Journal of marketing
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  5. 5
    The Trouble with Concept Testing

    The Trouble with Concept Testing by Haley, Russell I., Gatty, Ronald

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  6. 6
    Models, Measurement and Marketing

    Models, Measurement and Marketing by Haley, Russell I.

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  7. 7
    Epidemiology of eating disorders: population, prevalence, disease burden and quality of life informing public policy in Australia-a rapid review

    Epidemiology of eating disorders: population, prevalence, disease burden and quality of life informing public policy in Australia-a rapid review by Hay, Phillipa, Aouad, Phillip, Le, Anvi, Marks, Peta, Maloney, Danielle, Touyz, Stephen, Maguire, Sarah

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  8. 8
    Benefit Segmentation: A Decision-Oriented Research Tool

    Benefit Segmentation: A Decision-Oriented Research Tool by Haley, Russell I.

    Published in Journal of marketing
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  9. 9
    A rejoinder to 'Conclusions from the ARF's Copy Research Val

    A rejoinder to 'Conclusions from the ARF's Copy Research Val by Haley, Russell I

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  10. 10
    The ARF Copy Research Validity Project

    The ARF Copy Research Validity Project by Haley, Russell I, Baldinger, Allan L

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  11. 11
    A rejoinder to "Conclusions from the ARF's Copy Research Validity Project."

    A rejoinder to "Conclusions from the ARF's Copy Research Validity Project." by Haley, Russell I

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  12. 12
    Testing Thirteen Attitude Scales for Agreement and Brand Discrimination

    Testing Thirteen Attitude Scales for Agreement and Brand Discrimination by Haley, Russell I., Case, Peter B.

    Published in Journal of marketing
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  13. 13
    The Trouble with Concept Testing

    The Trouble with Concept Testing by Haley, Russell I., Gatty, Ronald

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  14. 14
    Benefit Segments: Backwards and Forwards

    Benefit Segments: Backwards and Forwards by Haley, Russell I

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  15. 15
    Benefit segmentation: A decision-oriented research tool

    Benefit segmentation: A decision-oriented research tool by Haley, Russell I

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  16. 16
    Book Review: Models, Measurement and Marketing

    Book Review: Models, Measurement and Marketing by Haley, Russell I.

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  17. 17
    The missing measures of copy testing

    The missing measures of copy testing by Haley, Russell I, Staffaroni, James, Fox, Arthur

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  18. 18
    Sales Effects of Media Weight

    Sales Effects of Media Weight by Haley, Russell I

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  19. 19
    Running Reliable Attitude Segmentation Studies

    Running Reliable Attitude Segmentation Studies by Haley, Russell I, Weingarden, Philip J

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  20. 20
    Monitor your market continuously: small, frequent surveys can do the job better than large 'one-shot' studies [seasonal variations in markets can be detected by gathering consumer survey information continuously throughout the year]

    Monitor your market continuously: small, frequent surveys can do the job better than large 'one-shot' studies [seasonal variations in markets can be detected by gathering consumer... by Gatty, Ronald, Haley, Russell I

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