Search Results - Hartman, Cathy L.

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  1. 1
    Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products

    Avoiding Green Marketing Myopia: Ways to Improve Consumer Appeal for Environmentally Preferable Products by Ottman, Jacquelyn A., Stafford, Edwin R., Hartman, Cathy L.

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  2. 2
    Environmental NGO-business collaboration and strategic bridging: a case analysis of the Greenpeace-Foron Alliance

    Environmental NGO-business collaboration and strategic bridging: a case analysis of the Greenpeace-Foron Alliance by Stafford, Edwin R., Polonsky, Michael Jay, Hartman, Cathy L.

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  3. 3
    Partnerships: a path to sustainability

    Partnerships: a path to sustainability by Hartman, Cathy L., Hofman, Peter S., Stafford, Edwin R.

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  4. 4
    Green alliances: building new business with environmental groups

    Green alliances: building new business with environmental groups by Hartman, Cathy L., Stafford, Edwin R.

    Published in Long range planning
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  5. 5
    Marketing Strategies and the Search for Virtue: A Case Analysis of the Body Shop, International

    Marketing Strategies and the Search for Virtue: A Case Analysis of the Body Shop, International by Hartman, Cathy L., Beck-Dudley, Caryn L.

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  6. 6
    Green alliances: Strategic relations between businesses and environmental groups

    Green alliances: Strategic relations between businesses and environmental groups by Stafford, Edwin R., Hartman, Cathy L.

    Published in Business horizons
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  7. 7
    Crafting “enviropreneurial” value chain strategies through green alliances

    Crafting “enviropreneurial” value chain strategies through green alliances by Hartman, Cathy L., Stafford, Edwin R.

    Published in Business horizons
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  8. 8
    Forces driving environmental innovation diffusion in China: The case of Greenfreeze

    Forces driving environmental innovation diffusion in China: The case of Greenfreeze by Stafford, Edwin R., Hartman, Cathy L., Liang, Ying

    Published in Business horizons
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  9. 9
    Performing Sustainable Development Through Eco-Collaboration: The Ricelands Habitat Partnership

    Performing Sustainable Development Through Eco-Collaboration: The Ricelands Habitat Partnership by Livesey, Sharon M., Hartman, Cathy L., Stafford, Edwin R., Shearer, Molly

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  10. 10
    Special issue on interpersonal buyer behavior in marketing

    Special issue on interpersonal buyer behavior in marketing by Hartman, Cathy L., Price, Linda L.

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  11. 11
    Managerial Antecedents and Individual Consequences of Group Cohesiveness in Travel Service Selling

    Managerial Antecedents and Individual Consequences of Group Cohesiveness in Travel Service Selling by Bartkus, Kenneth R., Howell, Roy D., Parent, C. R. Michael, Hartman, Cathy L.

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  12. 12
    Reviews of Books

    Reviews of Books by Hartman, Cathy L., Stafford, Edwin R.

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  13. 13
    AVOIDING GREEN MARKETING MYOPIA

    AVOIDING GREEN MARKETING MYOPIA by Ottman, Jacquelyn A, Stafford, Edwin R, Hartman, Cathy L

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  14. 14
    AVOIDING GREEN MARKETING MYOPIA

    AVOIDING GREEN MARKETING MYOPIA by Ottman, Jacquelyn A, Stafford, Edwin R, Hartman, Cathy L

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  15. 15
    A Picture is Worth a Thousand Words: Using Photography to Teach Self-Concept and Introduce Students to Consumer Behavior

    A Picture is Worth a Thousand Words: Using Photography to Teach Self-Concept and Introduce Students to Consumer Behavior by Hartman, Cathy L., Braunstein, Lori A.

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  16. 16
    Green alliances: strategic relations between business and environmental groups

    Green alliances: strategic relations between business and environmental groups by Stafford, Edwin R, Hartman, Cathy L

    Published in Business horizons
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  17. 17
    Collaborative Approaches to Resolving Conflict: Myra Warren Isenhart and Michael Spangle, Sage, Thousand Oaks, 2000, 242 pages

    Collaborative Approaches to Resolving Conflict: Myra Warren Isenhart and Michael Spangle, Sage, Thousand Oaks, 2000, 242 pages by Hartman, Cathy L., Stafford, Edwin R.

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  18. 18
    PROMOTING THE VALUE OF Sustainably Minded PURCHASE BEHAVIORS

    PROMOTING THE VALUE OF Sustainably Minded PURCHASE BEHAVIORS by Stafford, Edwin R, Hartman, Cathy L

    Published in Marketing News
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  19. 19
    Predicting Buyers' Selection of Interpersonal Sources: The Role of Strong Ties and Weak Ties

    Predicting Buyers' Selection of Interpersonal Sources: The Role of Strong Ties and Weak Ties by Kiecker, Pamela, Hartman, Cathy L

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  20. 20
    The Measurement of Consumer Environmental Knowledge: Revisions and Extensions

    The Measurement of Consumer Environmental Knowledge: Revisions and Extensions by Bartkus, K R, Hartman, C L, Howell, R D

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