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Search Results - Hattat, Ahmet M
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Unpacking consumer reactions toward unexpected spoilage of organic versus conventional perishables
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Ozcan, Timucin
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Hattat, Ahmet M.
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Psychology & marketing
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Eric is bad, but Erica is worse: greater negativity bias toward female brands
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Ozcan, Timucin
,
Hair, Michael
,
Hattat, Ahmet M.
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Journal of marketing theory and practice
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Effects of absence positioning of unknown product ingredients on consumer evaluations
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Ozcan, Timucin
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Hattat, Ahmet M.
,
Hair, Michael
Published in
European journal of marketing
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The Disproportional Effects of Negative Information on Female Brands
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Ozcan, Tim
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Hattat, Ahmet M
,
Hair, Michael
,
Sheinin, Daniel A
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Conference Proceeding
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