Search Results - Herbst, Frikkie

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  1. 1
    Region-of-origin (ROO) certification as marketing strategy in the South African wine market

    Region-of-origin (ROO) certification as marketing strategy in the South African wine market by A. Engelbrecht, Josias, Herbst, Frikkie, Bruwer, Johan

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  2. 2
    An Assessment of Hotel Product Quality in Kenya as a Basis for Building Destination Competitiveness

    An Assessment of Hotel Product Quality in Kenya as a Basis for Building Destination Competitiveness by Wadawi, Joe Kibuye, Bresler, Nerine C., Herbst, Frikkie J.

    Published in Tourism analysis
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  3. 3
    Domain-specific market segmentation: a wine-related lifestyle (WRL) approach

    Domain-specific market segmentation: a wine-related lifestyle (WRL) approach by Bruwer, Johan, Roediger, Brigitte, Herbst, Frikkie

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  4. 4
    Wine Tourism Experience Effects of the Tasting Room on Consumer Brand Loyalty

    Wine Tourism Experience Effects of the Tasting Room on Consumer Brand Loyalty by Bruwer, Johan, Coode, Michael, Saliba, Anthony, Herbst, Frikkie

    Published in Tourism analysis
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  5. 5
    Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship

    Determinants of consumer attitude toward corporate sponsors: A comparison between a profit and nonprofit sport event sponsorship by Ko, Yong Jae, Chang, Yonghwan, Park, Chanmin, Herbst, Frikkie

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  6. 6
    relevance and acceptance of green wines in South Africa: some marketing insights

    relevance and acceptance of green wines in South Africa: some marketing insights by Heyns, Edo, Herbst, Frikkie, Bruwer, Johan

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  7. 7
    Generation Y and sparkling wines: a cross-cultural perspective

    Generation Y and sparkling wines: a cross-cultural perspective by Charters, Steve, Velikova, Natalia, Ritchie, Caroline, Fountain, Joanna, Thach, Liz, Dodd, Tim H, Fish, Nicola, Herbst, Frikkie, Terblanche, Nic

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  8. 8
    Evaluating alternatives to support social marketing: a framework for alcohol control policy development

    Evaluating alternatives to support social marketing: a framework for alcohol control policy development by Jaco van Tonder, Frikkie J. Herbst, Marlize Terblanche-Smit

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