Search Results - Higie Coulter, Robin

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  1. 1
    Guilt Appeals in Advertising: What Are Their Effects?

    Guilt Appeals in Advertising: What Are Their Effects? by Coulter, Robin Higie, Pinto, Mary Beth

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  2. 2
    Product and service bundling decisions and their effects on purchase intention

    Product and service bundling decisions and their effects on purchase intention by Herrmann, Andreas, Huber, Frank, Higie Coulter, Robin

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  3. 3
    Seeing the voice of the customer: metaphor-based advertising research

    Seeing the voice of the customer: metaphor-based advertising research by Zaltman, Gerald, Coulter, Robin Higie

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  4. 4
    Consumers in the transition to a market economy: Hungary, 1989‐1992

    Consumers in the transition to a market economy: Hungary, 1989‐1992 by Feick, Lawrence, Higie Coulte, Robin, Price, Linda L.

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  5. 5
    Believe It or Not: Persuasion, Manipulation and Credibility of Guilt Appeals

    Believe It or Not: Persuasion, Manipulation and Credibility of Guilt Appeals by Coulter, Robin Higie, Cotte, June, Moore, Melissa Lunt

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  6. 6
    Using the Zaltman Metaphor Elicitation Technique to Understand Brand Images

    Using the Zaltman Metaphor Elicitation Technique to Understand Brand Images by Coulter, Robin Higie, Zaltman, Gerald

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  7. 7
    A Test of Prescriptive Advice from the Rossiter-Percy Advertising Planning Grid Using Radio Commercials

    A Test of Prescriptive Advice from the Rossiter-Percy Advertising Planning Grid Using Radio Commercials by Coulter, Robin Higie, Sewall, Murphy A

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