Search Results - Hjalmarson, Hanna

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    A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects

    A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects by Bergkvist, Lars, Hjalmarson, Hanna, Mägi, Anne W.

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    Measuring consideration sets through recall or recognition: a comparative study

    Measuring consideration sets through recall or recognition: a comparative study by Nordfält, Jens, Hjalmarson, Hanna, Öhman, Niclas, Julander, Claes-Robert

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