Search Results - Ho-Dac, Nga N.

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    The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter?

    The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? by Ho-Dac, Nga N., Carson, Stephen J., Moore, William L.

    Published in Journal of marketing
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    The value of online user generated content in product development

    The value of online user generated content in product development by Ho-Dac, Nga N.

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    Using product development information to spur the adoption of continuous improvement products

    Using product development information to spur the adoption of continuous improvement products by Ho-Dac, Nga N., Kumar, Minu, Slotegraaf, Rebecca J.

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