Search Results - Hoffmann, Arvid Oskar Ivar

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    Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value?

    Can Advertising Investments Counter the Negative Impact of Shareholder Complaints on Firm Value? by Wies, Simone, Hoffmann, Arvid Oskar Ivar, Aspara, Jaakko, Pennings, Joost M.E.

    Published in Journal of marketing
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