Search Results - Huizingh, KR Eelko

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    Does Online Information Drive Offline Revenues?: Only for Specific Products and Consumer Segments

    Does Online Information Drive Offline Revenues?: Only for Specific Products and Consumer Segments by Pauwels, Koen, Leeflang, Peter SH, Teerling, Marije L, Huizingh, KR Eelko

    Published in Journal of retailing
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