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Consumer Issues In Coupon Usage: An Exploratory Analysis
by
Bonnici, Joseph
,
Campbell, David P.
,
Fredenberger, William B.
,
Hunnicutt, Kathryn H.
Published in
Journal of applied business research
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Consumer issues in coupon usage: An exploratory analysis
by
Bonnici, Joseph
,
Campbell, David P
,
Fredenberger, William B
,
Hunnicutt, Kathryn H
Published in
Journal of applied business research
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Article
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Journal Of Applied Business Research
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Subjects
Brand Loyalty
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1
Consumer
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1
Consumer Behavior
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Consumer Economics: Empirical Analysis
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Consumers
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1
Discount Coupons
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Discriminant Analysis
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1
Focus Groups
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1
Marketing
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Northern America
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Product Development
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Questionnaires
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Redemption Centers
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Students
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Studies
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U.s
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Variables
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Abi/Inform Global
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International Bibliography Of The Social Sciences (Ibss)
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