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Improving the Retail Performance by Contrasting Management- and Customer-Perceived Store Images
by
Samli, A.Coskun
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Kelly, J.Patrick
,
Hunt, H.Keith
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Journal of business research
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Improving the Retail Performance by Contrasting Management- and Customer-Perceived Store Images: A Diagnostic Tool for Corrective Action
by
Samli, A.Coskun
,
Kelly, J.Patrick
,
Hunt, H.Keith
Published in
Journal of business research
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Journal Of Business Research
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