Search Results - Ianelli Rocha, Patrícia

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    Marketing communications via celebrity endorsement: an integrative review

    Marketing communications via celebrity endorsement: an integrative review by Rocha, Patrícia Ianelli, Caldeira de Oliveira, Jorge Henrique, Giraldi, Janaina de Moura Engracia

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    Generation Z response toward sponsorship disclosure on Instagram: Where do they look? What do they perceive? How do they act?

    Generation Z response toward sponsorship disclosure on Instagram: Where do they look? What do they perceive? How do they act? by Ianelli Rocha, Patrícia, Lourenção, Marina, Alves Teixeira, Adriano, Araújo, Elton Gean, de Moura Engracia Giraldi, Janaina, Caldeira de Oliveira, Jorge Henrique

    Published in Young consumers
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