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Effective Awe-Inspiring Visual Content Strategy for Social Media Engagement with Ethical Fashion Brands: The Mediating Role of Deontological Ethical Beliefs
by
Pu, Weilin
,
Wang, Yilu
,
Ibello, Giuseppe Daniele
,
Chakraborty, Rishav
,
Yang, Mojun
,
Chan, Ka Wing
,
Chowdhury, Rafi
,
Septianto, Felix
,
Kwon, Junbum
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Journal of business ethics
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