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Search Results - Inbaraj Jublee, Daniel
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Omnichannel marketing: a systematic review and research agenda
by
Mansurali, A.
,
Stephen, Gladys
,
Kasilingam, Dharun
,
Inbaraj Jublee, Daniel
Published in
The International review of retail, distribution and consumer research
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Investigating the impact of brand vs cause interaction on cause related advertisements
by
Jublee, Daniel Inbaraj
,
Kasilingam, Dharun
,
Stephen, Gladys
Published in
Journal of retailing and consumer services
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The influence of audience characteristics on the effectiveness of brand placement memory
by
Natarajan, Thamaraiselvan
,
Balasubramaniam, Senthil Arasu
,
Stephen, Gladys
,
Jublee, Daniel Inbaraj
,
Kasilingam, Dharun Lingam
Published in
Journal of retailing and consumer services
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The moderating role of social themes in cause-related marketing advertisements
by
Natarajan, Thamaraiselvan
,
Jublee, Daniel Inbaraj
,
Kasilingam, Dharun Lingam
,
Stephen, Gladys
Published in
International review on public and nonprofit marketing
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Peer Reviewed
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Journal Title
Journal Of Retailing And Consumer Services
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International Review On Public And Nonprofit Marketing
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The International Review Of Retail, Distribution And Consumer Research
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Subjects
Business
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4
Business & Economics
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Social Sciences
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Crm Advertisements
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2
Konsumentenverhalten
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Marketing
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Werbewirkung
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2
And Cause Importance
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Antecedents Of Crm
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Attitude Towards Crm
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Audience Characteristics
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Beziehungsmarketing
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Bollywood Movies
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Brand
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Brand Placement
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Brands
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Business And Management
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Cause Brand Fit
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Cause Related Marketing
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Cause-Related Marketing
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1400 : 2026
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2026
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Elsevier Sciencedirect Journals
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Sciencedirect Freedom Collection
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Business, Management And Accounting Including Supplement 1
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Elsevier Sd Backfile Business
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International Bibliography Of The Social Sciences (Ibss)
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Taylor & Francis
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Taylor & Francis Business Management & Economics Archive 2015
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Springer Nature:jisc Collections:springer Nature Read And Publish 2023-2025: Springer Reading List
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Ingentaconnect Journals
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Abi/Inform Global
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Springerlink Contemporary 1997-Present
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