Search Results - Jacobs, Devra

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    Winning the Super “Buzz” Bowl: How Biometrically-Based Emotional Engagement Correlates With Online Views and Comments For Super Bowl Advertisements

    Winning the Super “Buzz” Bowl: How Biometrically-Based Emotional Engagement Correlates With Online Views and Comments For Super Bowl Advertisements by Siefert, Caleb J., Kothuri, Ravi, Jacobs, Devra B., Levine, Brian, Plummer, Joseph, Marci, Carl D.

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    Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing

    Biometric and eye-tracking insights into the efficiency of information processing of television advertising during fast-forward viewing by Siefert, Caleb, Gallent, Janet, Jacobs, Devra, Levine, Brian, Stipp, Horst, Marci, Carl

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