When Brands (Don’t) Take My Stance: The Ambiguous Effectiveness of Political Brand Communication by Jungblut, Marc, Johnen, Marius

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Can’t help falling in love? How brand luxury generates positive consumer affect in social media by Mandler, Timo, Johnen, Marius, Gräve, Jan-Frederik

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Changing consumers’ minds at the point of sale: price discounts vs. in-store advertising by Johnen, Marius, Schnittka, Oliver

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Brand evaluations in sponsorship versus celebrity endorsement by Schnittka, Oliver, Hofmann, Julian, Johnen, Marius, Erfgen, Carsten, Rezvani, Zeinab

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When pushing back is good: the effectiveness of brand responses to social media complaints by Johnen, Marius, Schnittka, Oliver

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The digital outcry: What incites participation behavior in an online firestorm? by Johnen, Marius, Jungblut, Marc, Ziegele, Marc

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Talent or popularity: What drives market value and brand image for human brands? by Hofmann, Julian, Schnittka, Oliver, Johnen, Marius, Kottemann, Pascal

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Each can help or hurt: Negative and positive word of mouth in social network brand communities by Relling, Marleen, Schnittka, Oliver, Sattler, Henrik, Johnen, Marius

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Community Members' Perception of Brand Community Character: Construction and Validation of a New Scale by Relling, Marleen, Schnittka, Oliver, Ringle, Christian M., Sattler, Henrik, Johnen, Marius

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The impact of different fit dimensions on spillover effects in brand alliances by Schnittka, Oliver, Johnen, Marius, Völckner, Franziska, Sattler, Henrik, Victoria Villeda, Isabel, Urban, Kathrin

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Wissenschaftliche Leistungen augenheilkundlicher Forschungseinrichtungen in Deutschland 2018 bis 2020: Studien, Publikationen, Drittmittelförderungen und mehr – Die Forschungslandk... by Schaub, Friederike, Mele, Birgit, Gass, Philip, Ader, Marius, Helbig, Horst, Lagrèze, Wolf A., Schlötzer-Schrehardt, Ursula, Ueffing, Marius, Cursiefen, Claus, Auffarth, Gerd U., Bartz-Schmidt, Karl U., Erb, Carl, Eter, Nicole, Fuchsluger, Thomas A., Geerling, Gerd, Hattenbach, Lars-Olof, Heiligenhaus, Arnd, Hoerauf, Hans, Hoffmann, Michael B., Holz, Frank G., Joachim, Stephanie C., Johnen, Sandra, Joussen, Antonia M., Kellner, Ulrich, Kohnen, Thomas, Lytvynchuk, Lyubomyr, Maier, Mathias, Meller, Daniel, Mueller, Arthur, Nentwich, Martin M., Pfeiffer, Norbert, Pillunat, Lutz E., Priglinger, Siegfried, Ranjbar, Mahdy, Reinhard, Thomas, Roider, Johann, Schrader, Stefan, Seitz, Berthold, Spitzer, Martin S., Stahl, Andreas, Szurman, Peter, Tode, Jan, Viestenz, Arne, Wagner, Felix Mathias, Wiedemann, Peter, Wolf, Armin

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