The Effect of Need for Uniqueness on Word of Mouth by CHEEMA, AMAR, KAIKATI, ANDREW M.

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Doing Poorly by Doing Good: Corporate Social Responsibility and Brand Concepts by Torelli, Carlos J., Monga, Alokparna Basu, Kaikati, Andrew M.

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Values as Predictors of Judgments and Behaviors: The Role of Abstract and Concrete Mindsets by Torelli, Carlos J, Kaikati, Andrew M

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Doing Business Without Exchanging Money: The Scale and Creativity of Modern Barter by Kaikati, Andrew M., Kaikati, Jack G.

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Consumers' use of brands to reflect their actual and ideal selves on Facebook by Hollenbeck, Candice R., Kaikati, Andrew M.

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Do brand communities benefit objectively under-performing products? by Thompson, Scott A, Kaikati, Andrew M, Loveland, James M

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To touch or not to touch: Examining the role of choice set size by Liu, Steven, Kaikati, Andrew M., Arnold, Mark J.

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Conforming conservatives: How salient social identities can increase donations by Kaikati, Andrew M., Torelli, Carlos J., Winterich, Karen Page, Rodas, María A.

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Stealth Marketing: How to Reach Consumers Surreptitiously by Kaikati, Andrew M., Kaikati, Jack G.

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Slotting and promotional allowances: red flags in the supply chain by Kaikati, Jack G., Kaikati, Andrew M.

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A rose by any other name: rebranding campaigns that work by Kaikati, Jack G., Kaikati, Andrew M.

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Identity Crisis by Kaikati, Jack G, Kaikati, Andrew M

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PRICING; Let's Make a Deal; The growing role of barter in the marketplace by Kaikati, Andrew M, Kaikati, Jack G

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